October 21, 2024
Reports
State of Candidate Experience 2025
The acceleration of AI in recruitment, shifting labour market conditions, and the evolving needs of next generation talent have reshaped how businesses attract and engage future employees.
In 2024, we saw candidates become more discerning, expecting personalised and transparent hiring experiences. Employer branding, engaging candidate content, and seamless digital interactions are no longer nice-to-haves; they are essential to securing top talent.
Employers now face a dual challenge: balancing efficiency through AI-driven recruitment processes while maintaining human-centric hiring practices. According to LinkedIn’s Future of Recruiting Report 2024, 68% of talent professionals believe AI will significantly impact hiring, but many remain cautious about over-reliance on automation. Meanwhile, skills-first hiring continues to gain traction across the world, with companies prioritising competencies over traditional credentials.
As we look ahead to 2025, the question for businesses is clear: how can they adapt to these trends to build a more resilient and candidate-centric hiring strategy? To uncover the answers, we surveyed thousands of candidates, examining their experiences, behaviours, and outlooks for the coming year.
Early Careers
Turn your outreach into outcomes.
Keep talent engaged long after first contact. Effortlessly build an active early careers pipeline through a personalised candidate experience that delivers real-time insights.
Employer Brand
Activate your employer brand.
Tackle misconceptions and nurture awareness through authentic experiences, with a platform that tells you what’s working and what isn’t.
Talent Acquisition
Transform your recruitment strategy into a reality.
Build a best-in-class candidate experience that uncovers top talent and reduces time-to-hire without compromising on quality.
Other resources
Don’t miss these
Ready for more engaged candidates and better prepared hires?
