Grads ghosting you? It’s not just you.

Early talent reneging is on the rise. In fact, graduate candidates now receive more offers, sooner - and there is a growing comfort in walking away last minute. For large employers, this isn’t just inconvenient. It’s costly.

Let’s look at what’s causing it, and what you can do differently.

Why grads walk away (and why it’s getting worse)

• Gen Z candidates are digital natives with high expectations of personalisation.
• Graduates are applying on average for 20-30 roles - meaning more chances of multiple offers.
• Many employers still “go quiet” after the offer letter.
• A long onboarding wait feels like disinterest - and competing offers stay warm in the meantime.

Where traditional onboarding fails

• Generic email chains don’t match the kind of hyper-personal, curated feed experiences Gen Z are used to.
• Sending logins and paperwork is not the same as engagement and nurturing.
• Most onboarding platforms are designed for compliance, not connection.

So what works?

Here’s what we’ve seen move the needle:

• Personalised journeys from offer to day one, tailored to role, location, and interests.
• Bite-sized nudges that keep candidates informed and excited (without spamming).
• Early access to community, mentors, and culture before day one.
• Progress tracking that helps both candidate and recruiter stay aligned.

What Connectr Talent Technology delivers

Our onboarding tech was built for early talent, for belonging and engagement.

We help you:

• Surface high intent candidates pre-application
• Reduce renege rates by up to 74% by staying top-of-mind and top-of-heart.
• Deliver content that resonates with Gen Z - where you can actually see the interactions.
• Bridges the gap between offer and day 1.
• Turn preboarding into your most powerful engagement phase.